Research - Magazine Advert

What is a magazine advert?

Magazine adverts are released by the marketing group of a record label specifically for the artist's album. It is used as a way to build an audience and a buzz before it's release, similar to how a trailer or film poster advertises a film. 

However, due to the uprise of social media and other online platforms such as YouTube, magazine adverts are not as common as it is cheaper to publicise a digital copy online rather than to print a physical copy. 

Examples of Magazine adverts - analysed 

This magazine advert, presents Rihanna's album 'Russian Roulette' for the first time. 

At first glance we notice the graphics and images used in the advert. The main feature would be the actual photograph/image of the artist. This image was not sourced by random but was taken from a photo shoot specifically for the album cover. Therefore there are synergistic links between the magazine advert and the actual album itself. 

The next aspect of the advert which stands out is the text. In a bold text, which follows the themed font of the album, is the artists name 'Rihanna'. This is the largest text on the page as it is possibly the most important information - who's music it is. This is because audiences are most likely to know the artist from their previous music.